So you’ve finally finished designing your email… Are you ready to hit that launch button? Before you do, we want to share some important elements you should check before you click send.
Why mobile email marketing?
Mobile devices have become an essential part of our lives. In the morning, do you check your mobile at least once? Do you normally use a smartphone to talk to your loved ones via text, call, or a messenger app? Do you place your mobile phone next to your bed when you’re going to sleep? You probably answered yes to at least one of the questions, if not all of them.
Since our lives have become increasingly dependent on mobile devices, it’s important for email marketers to recognize the advantages of mobile email marketing. The reality is that email marketing is no longer bound to desktops, laptops, and tablets. Today, businesses can reap the benefits of email marketing from mobile users.
Apply the ultimate mobile marketing strategy with our 7 mobile email marketing tips:
With countless commercial emails landing on people’s inbox, designing an awesome email newsletter may not necessarily be enough to get high engagement. We want to share 13 crucial email marketing tips to help increase email engagement of your email marketing campaigns.
More often than not, your customers are already subscribers. Still, there are cases when consumers do not subscribe to your emails, even though they bought a product from your store.
Don’t worry – you can still use the sales process to help build your list.
Lines are basic, fundamental design elements that you can use to create professional newsletters. In fact, you can use a line on its own as a separator of two different sections of your email template. Or you can try to insert multiple lines, place them in a row, and add some space in between them to separate two sections of your newsletter.
When it comes to organizing your email newsletter content, we will show you how handy line separators can be. Not only can lines act as separators, but lines are also great for guiding the eyes of the readers. You can strategically position the lines within your newsletter to give hints on the direction and flow of the email content.
There are interesting alternatives to setting pictures or colors as your background. The right patterns and textures can help add depth and dimension to your email newsletters. Patterns and textures can create a certain atmosphere and feel to any email template. From funky, retro, warm, minimalistic, chic, to modern, you can use patterns and textures to give off different vibes. You can also add a natural look and feel to your email newsletter design using different patterns.
More and more people are opening their emails with their smartphones. Mobile users can benefit from a smart video experience with YouTube and Vimeo links. If you add YouTube and Vimeo links into the mobile version of your Mail Designer Pro newsletter, your readers are directly forwarded to the corresponding YouTube or Vimeo apps for the iOS or the Android. This makes it easier for your readers to watch your videos while on-the-go. In this tutorial, we will show you how to add videos for mobile users with Mail Designer Pro.
Create sophisticated layouts and clean, minimalistic designs with frames. You can create frames to display as picture holders. Or you can create frames to highlight different texts and headlines.
Colors are important design elements that stimulate different emotions. Over the past decade, adding colors to designs has transformed. Whether you want to use soft, pastel colors or bright, loud colors – implementing smooth color transitions has become essential in creating beautiful effects. Gradients help add eye-catching visuals without being an eyesore. Creating transitions from one color to the next can give depth and contrast to the overall layout design of your email newsletter templates.